Tim O’Donoghue had worked in the family driving instructor business for many years and had recently set up a new business conducting driving assessments on behalf of both the medical profession and large haulage companies. He needed a brochure website to showcase his wide range of services and to get found in a Google search.
My brief was to create this website using the new branding and to maximize his opportunities for search engine optimization.
Tim also enquired about LinkedIn and we encouraged him to improve his profile, since his customer base is largely other businesses and LinkedIn is the most popular networking site for professionals.
We implemented a plan for achieving Tim’s goals. All websites must be well laid out, easily navigated, written for easy reading also also written for easy search engine crawling (ranking high in a Google search result). Websites must also be visually appealing and portraying a professional look and feel.
We did the following:
=> designed and built the website on the WordPress platform, while carrying the branding through all aspects of the website. WordPress is robust, functional and secure, so it suited Tim’s needs perfectly.
=> conducted research to determine relevant keywords which were being used often in Google searches. We then looked at the Google Adwords competition for these keywords and selected keywords which were used often but for which competition was not too high. We populated our pages with these keywords, while keeping the text easy to read.
=> conducted extensive on-page SEO (Search Engine Optimization) to make the site as visible and easy-to-navigate as possible for the search engines such as Google, Yahoo and Bing.
=> ensured that the site was secure and loaded fast. Fast loading of pages is also important for Google.
=> We also overhauled Tim’s LinkedIn profile HERE to properly sell his strengths and also to optimize Tim’s profile rank in Google for his chosen keywords.
Tim’s LinkedIn profile currently ranks on page 1 for his chosen keyword ‘Driving Mobility Consultants’. He also ranks on page 1 for all keywords targeted on his website.
Tim was happy with the overall layout and design of the website and his brand is immediately recognisable to visitors.
He now also has visibility of the behaviour of the visitors to his site through his new Google Analytics account.
Tim has indicated that he gets many enquiries via his website. Unfortunately, he has yet to get his head around LinkedIn, but we’re sure that will happen in time!
Tim offers a very valuable service to the medical profession who require to sign-off on medical fit-to-drive certification and want total peace of mind. He provides this service also to families who are concerned about a loved-ones fitness to drive. Haulage companies also require to assess their drivers on a continuous basis and Tim is there to provide the service. You can view his website at www.resultsdrivingassessmentservices.ie.
I would be delighted to recommended Noelle’s hard work and the patience she had with me. I’m very busy as a result of the work Noelle did for me and getting a lot of work through the new website.