The Brief
Ryle Menswear are a high-end mens clothing shop in Tralee, Co.Kerry. The business is thriving, but they hadn't seen the need for a website until recently. Management finally approached us as they realised that social media on its own was not sufficient as an online marketing strategy and wanted full control over how they appeared to online visitors.
The brief was to design and build a professional brochure website which reflected their brand and their high-end market standing. It would also be the hub to promote their brands, special offers and new stock, particularly via their blog. They also wished for an easy way for visitors to contact them.
While they were not ready to maintain an online shop, they did require to sell gift vouchers via the website, using Paypal as the payment method.
Being a local business, getting found in a Google search was obviously very important to them, as was the ability to track and analyse website visitors. The business required to update the site themselves, especially the blog, so an appropriate training plan was also requested.
Our Approach
A meeting was arranged with Ryle Menswear management to determine the following:
> The Goals of the business. We needed to ensure that the website design and functionality was in line with the goals of the business.
> The reasons for requiring a website and what they expected the site to achieve.
> Their ideal customer, so that we could tailor the website to them and target them through on-page search engine optimisation.
We took a 4-pronged approach;
> Firstly, we designed a site which complimented both their brand and their high-end image
> Secondly, we provided the required functionality i.e. allowing customers to purchase gift vouchers online, maintaining an easy-to-navigate blog and a contact form for customers to easily contact the business.
> Thirdly, we performed some keyword research to determine the best keywords to use .......
> Fourth, we provided the training to allow Ryle Menswear staff to easily update the website themselves, whether it be the homepage slider, static pages or blog. We also integrated their site with Google Analytics to give them the visibility of website visitor statistics;
The Result
The website was moved to the live server upon approval by the client and the client was happy with the results. The following keywords were targeted and beside them, where the website ranks in a Google search result page for these keywords:
| Keyword | Google Result Page Rank |
|---|---|
| Wedding Suit Hire Tralee | 1 |
| Mens Designer Clothes Tralee | 1 |
| Dress Hire Tralee | 2 |